for
Wedgwood
Wedgwood is a national treasure and one of Britain’s oldest brands. But it was out of step with lifestyle trends and casual dining. The brand needed to appeal to younger audiences to stay relevant and to get back onto wedding lists. Defining the idea at the heart of the brand came first – Authentic English Style. This was brought to life through video, a brand book and workshops. The visual identity was created to re-express their heritage and longevity with contemporary elegance and fresh ideas.
The brand management kit was a DBA Design Effectiveness finalist. The advertising won Gold at the Brand Design awards. The brand identity was featured ‘in book’ by D&AD.
Design and creative direction, leading the project design team and copywriter at The Partners.
Collaboration with the Wedgwood marketing and creative team.
Brand definition
Visual identity design
Brand personality development
Advertising
Packaging, Point of sale
Literature, Guidelines
Brand management pack
Brand workshops
